Apply to all
Bases:
Base Color: White
Base Alignment: Left
Color Classes:
Color Warm Sand
Color Sea Green
Color Navy
Color Navy
Color Black
Alignment:
Align Left
Align Center
HTML Tag: All H1 Headings
Font: Roc Grotesk
Text Transform: Uppercase
Use: Main hero headlines, strongest brand statements. Best for short, punchy lines.
Desktop
Font Size: 4.5rem
Line Height: 0.95
Weight: 600 - Semibold
Letter Spacing: -0.02em
Mobile
Font Size: 2.5rem
Line Height: 0.95
Weight: 400 - Normal
Letter Spacing: 0em
Class: Color Orange
Class: Color Yellow
Class: Color Green
Class: Color Blue
Class: Color Black
HTML Tag: All H2 Headings
Font: Roc Grotesk
Text Transform: Uppercase
Use: Major section titles
Desktop
Font Size: 3.5rem
Line Height: 1
Weight: 600 - Semibold
Letter Spacing: -0.015em
Mobile
Font Size: 2.5rem
Line Height: 1.1
Weight: 400 - Normal
Letter Spacing: -0.02em
Class: Color Orange
Class: Color Yellow
Class: Color Green
Class: Color Blue
Class: Color Black
HTML Tag: All H3 Headings
Font: Anth
Text Transform: Title Case
Use: Editorial section headings. More refined and historic in tone than H1/H2.
Desktop
Font Size: 2.5rem
Line Height: 1.1
Weight: 700 - Bold
Letter Spacing: -0.01em
Mobile
Font Size: 1.75rem
Line Height: 1
Weight: 700 - Bold
Letter Spacing: 0.01em
Class: Color Orange
Class: Color Yellow
Class: Color Green
Class: Color Blue
Class: Color Black
HTML Tag: All H4 Headings
Font: Anth
Text Transform: Title Case
Use: Subsection headings. Good for content modules and text-led sections.
Desktop
Font Size: 2.25rem
Line Height: 1.05
Weight: 700 - Bold
Letter Spacing: 0
Mobile
Font Size: 1.45rem
Line Height: 1.05
Weight: 400 - Normal
Letter Spacing: 0.02em
Class: Color Orange
Class: Color Yellow
Class: Color Green
Class: Color Blue
Class: Color Black
HTML Tag: All H5 Headings
Font: Bahnschrift
Text Transform: Sentence case
Use: Card titles, smaller section header. Cleaner and more functional.
Desktop
Font Size: 1.5rem
Line Height: 1.2
Weight: 700 - Bold
Letter Spacing: 0em
Mobile
Font Size: 1.15rem
Line Height: 1.1
Weight: 700 - Bold
Letter Spacing: 0.08em
Class: Color Orange
Class: Color Yellow
Class: Color Green
Class: Color Blue
Class: Color Black
HTML Tag: All H6 Headings
Font: Bahnschrift
Text Transform: Uppercase
Use: Utility headings, micro-sections, support headers
Desktop
Font Size: 1.125rem
Line Height: 1.3
Weight: 700 - Bold
Letter Spacing: 0.02em
Mobile
Font Size: 0.95rem
Line Height: 1.15
Weight: 700 - Bold
Letter Spacing: 0.08em
Class: Color Orange
Class: Color Yellow
Class: Color Green
Class: Color Blue
Class: Color Black
paragraph large
Class: Paragraph Large
Font: Anth
Text Transform: Sentence Case
Use: Intro copy, featured storytelling, opening text blocks
Desktop
Font Size: 1.25rem
Line Height: 1.6
Weight: 400 - Regular
Letter Spacing: 0
Mobile
Font Size: 1.125rem
Line Height: 1.5
Weight: 400 - Regular
Letter Spacing: 0
paragraph large
Class: Paragraph Large + Color Orange
paragraph large
Class: Paragraph Large + Color Yellow
paragraph large
Class: Paragraph Large + Color Green
paragraph large
Class: Paragraph Large + Color Blue
paragraph large
Class: Paragraph Large + Color Black
Paragraph default
HTML Tag: Paragraph
Font: Anth
Text Transform: Sentence case
Use: Standard body copy
Desktop
Font Size: 1rem
Line Height: 1.55
Weight: 400 - Regular
Letter Spacing: 0
Mobile
Font Size: 1rem
Line Height: 1.55
Weight: 400 - Normal
Letter Spacing: 0
Paragraph default
Class: Color Orange
Paragraph default
Class: Color Yellow
Paragraph default
Class: Color Green
Paragraph default
Class: Color Blue
Paragraph default
Class: Color Black
Paragraph small
Class: Paragraph small 2
Font: Anth
Text Transform: Sentence case
Use: Secondary copy, card descriptions, footer text
Desktop
Font Size: 0.8rem
Line Height: 1.45
Weight: 400 - Regular
Letter Spacing: 0
Mobile
Font Size: 0.875rem
Line Height: 1.45
Weight: 400 - Normal
Letter Spacing: 0em
Paragraph small
Class: Color Orange
Paragraph small
Class: Color Yellow
Paragraph small
Class: Color Green
Paragraph small
Class: Color Blue
Paragraph small
Class: Color Black
CAPTION - LABEL
Class: Caption - Label
Font: Bahnschrift
Text Transform: Uppercase
Use: mage captions, dates, metadata, supporting details
Desktop
Font Size: 0.875rem
Line Height: 1.4
Weight: 700 - Bold
Letter Spacing: 0.04em
Mobile
Font Size: 0.75rem
Line Height: 1.1
Weight: 400 - Normal
Stroke: 1.125px
Letter Spacing: 0.06em
CAPTION - LABEL
Class: Color Orange
CAPTION - LABEL
Class: Color Yellow
CAPTION - LABEL
Class: Color Green
CAPTION - LABEL
Class: Color Blue
CAPTION - LABEL
Class: Color Black